The study asked non-black men and women to evaluate head-shot photos of 10 black men and 30 white women and men. The 10 blacks all were current or former CEOs of Fortune 500 companies.
Participants rated each photo based on perceived babyfaceness, attractiveness, age and appearance. They were also asked about perceived personality traits, how warm the person seemed and whether he or she would be a competent leader.
Across the board, the black CEOs were thought to be warmer and more baby-faced. In addition, the more baby-faced black CEOs were thought to draw higher salaries. The perceptions turned out to be true: The more baby-faced the CEO, the more prestigious the company he led.
Conversely, past studies have shown that babyfaceness hinders rather than helps white males who aspire to positions of power.
So remember Mr. Black Man. Cut them naps off your head and face and the corporate world is yours for the taking.
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