And so the McCain camp puts out a new ad. It's pretty good in its overt message: Obama isn't experienced. His advisers include a former head of Freddie Mac. Freddie Mac collapsed and your tax dollars went to rescue it. On it's face its a straight forward message that makes sense.
But then we get to the racial overtones.
Freddie Mac Chair: Black
Taxpayer: Old white lady.
That message is really clear. And the set up is clear. So the advert does double duty and in my opinion does both duties pretty well. I'm sure someone will YouTube it.